We are an Australian family run business with the vision of improving the cake decorating industry with a range of quality cake decorating products.
Wendy Mazzella started cake decorating in 1989 under the expert tuition of Sandra Jones, a master cake decorator. During her 26 year journey she has run a successful café-cake decorating supplies shop. Wendy has also taught cake decorating classes and workshops, demonstrated, entered many cake decorating shows with success and serviced the industry with beautiful cake creations for all occasions.
During Wendy’s journey it became increasingly important to have a flower modelling gum paste that worked for her and her students. Frustrated and unhappy with the current products on the market, led Wendy to develop her own flower modelling gum paste. After several years of R & D, Wendy came up with a product she was ready to take to the market place. Endless Creations flower modelling gum paste was born.
Since its release it is being used by many cake decorators in all climate conditions around Australia.
We have now moved away from the decorating side of business to focus on the manufacturing and distribution of Endless Creations Flower Modelling Gum Paste world wide.
To complement our modelling gum paste we have also included a range of moulds, veiners, cutters, tools, colours and many more cake decorating products to create your favourite project.